By Tristan Katz
Marketing, like yoga, is a practice. We can engage in it mindfully or we can check out and go through the motions. When we lean into mindful marketing, we can find flow—we can tune into our individual needs, our creative energies, and our values and capacities. We can create content that truly resonates with our communities—content that supports our students and clients; content that goes beyond a simple weekly class schedule share (more on that soon!).
And, just like a physical yoga practice, when it comes to cultivating impactful digital marketing strategies, each of us will need to find our own expressions, our own pathways. Some systems might work well for our unique creative style, and some might not resonate with what we need. It’s really a matter of experimenting, listening to ourselves, and honoring what we hear...sounds a lot like yoga, doesn’t it?
Some basic tips to exploring what you need to make your marketing accessible for you:
Ultimately, in cultivating marketing strategies that feel accessible for your time and energy, invite in the themes and teachings of svadhyaya, or self-study—observe what lights you up, what inspires you, what feels alive for you as a student or teacher of the practice; then explore how you might share that with your community through your marketing content.
And, how can you stay committed to the process of taking up space and sharing your work on the digital plane?
How might your tapas or dedication practice serve you creating content that truly serves your community—content that offers value, rather than simply relying on posts about your workshop or upcoming classes with the hopes that someone sees them and decides to join.
Because when it comes to marketing, we need to do more than just promote our work. We need to cultivate an intention of building relationships and building community.
We can bring our yoga practice into our marketing—yoga is all about connection, with ourselves and with others. Consider how you might center that connection as you seek to grow your work.
Tristan Katz (they/them) is a writer, educator, and digital strategist based on the ancestral land of the Cowlitz and Clackamas peoples, now known as Portland, OR. Tristan offers business and marketing individual and group mentorship programs, web and graphic design services, and workshops and trainings centered around queer identity and transgender awareness with an anti-oppression and intersectional lens. Through their podcast, articles, digital resources, and workshops, Tristan supports those who seek to grow their work while staying aligned with the practices of yoga, equity, diversity, and inclusivity.
Interested in learning more?
Join Tristan Katz for their upcoming FREE mini-workshop, Marketing Beyond Your Weekly Class Schedule. In this virtual offering, we'll explore how to bring the themes we’re already teaching in our classes into our marketing. Participants will also learn about Tristan's Conscious Marketing: Justice-Focused Digital Strategies for Yoga Teachers course, which begins July 27th!
The Marketing Beyond Your Weekly Class Schedule mini-workshop will be held
Tuesday, July 20th, 2021
4-5:30pm pacific / 7-8:30pm eastern
Recordings will be available for those who register but are unable to attend live!