As yoga teachers, when it comes to marketing, we need to do more than simply share news about our upcoming class schedule. Sure that's a great way to keep our current students informed, but it's definitely not the most effective way to attract new clients and students—it can often come across like you're trying to sell something!
In order to grow our client base and cultivate larger community, we need to create marketing content that actually serves our audience—content that offers a sense of who we are as teachers, and content that prompts us to lean a little into vulnerability as we explore how to articulate the WHY behind what we offer as teachers.
In this short video blog, Tristan Katz offers their thoughts on going beyond weekly class scheduling shares, and how you as a yoga teacher might explore some content themes that relate to both your teaching, and the value-driven work of growing relationships on the digital plane, through your marketing.
About The Author
Tristan Katz (they/them) is a writer, educator, and digital strategist based on the ancestral land of the Cowlitz and Clackamas peoples, now known as Portland, OR. Tristan offers business and marketing individual and group mentorship programs, web and graphic design services, and workshops and trainings centered around queer identity and transgender awareness with an anti-oppression and intersectional lens. Through their podcast, articles, digital resources, and workshops, Tristan supports those who seek to grow their work while staying aligned with the practices of yoga, equity, diversity, and inclusivity.
Interested in learning more?
Join Tristan Katz for their upcoming FREE mini-workshop, Marketing Beyond Your Weekly Class Schedule. In this virtual offering, we'll explore how to bring the themes we’re already teaching in our classes into our marketing. Participants will also get hear more about Tristan's Conscious Marketing: Justice-Focused Digital Strategies for Yoga Teachers course, which begins July 27th!
The Marketing Beyond Your Weekly Class Schedule mini-workshop will be held
Tuesday, July 20th, 2021
4-5:30pm pacific / 7-8:30pm eastern
Recordings will be available for those who register but are unable to attend live!